Ragazzo is repositioning itself and reformulating its menu with a brand new casual eating idea – GKPB

With greater than 30 years of historical past and proprietor of coxinha already voted the perfect in São Paulo, Ragazzo has simply offered a whole repositioning, looking for to convey new audiences to the restaurant with its entry into the informal eating section.

It has not been lengthy for the reason that community offered its new visible id. And now, on this new second, the eating places are shifting away from the quick meals proposal and providing a brand new idea of expertise to customers: relaxed ambiance, extra casual service and an impressive menu reformulated by one of the vital Italian cooks in Brazil.

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By providing a brand new worth proposition to prospects, the chain expects to double its eating places by 2025 and attain new areas within the nation. In line with Bruna Saraiva, the model’s director of expertise and technique, the change will increase prospects’ notion of the standard and providers provided by Ragazzo, however with out distancing itself from the model’s DNA.

“Ragazzo brings a distinction to the class casual dinner, we achieved the superior high quality of the merchandise discovered within the class, working towards a aggressive worth, however nonetheless with concern and care from the uncooked supplies, the manufacturing course of and the ending in retailer.” explains the supervisor.

The brand new second at Ragazzo presents improvements in three foremost pillars: new merchandise, new kitchen processes and new service. For the reformulation of the menu, it took 5 months of analysis and improvement, and greater than 130 recipes have been examined, with the recommendation of chef David Maurício. As well as, the chain presents new crockery, new helps and new trays, which promotes a robust and inventive plating. Lastly, Ragazzo will now provide extra private service to prospects, and supply specialised coaching for service groups.

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To publicize this new second, Ragazzo invested in adverts that can be broadcast on a number of channels, comparable to TV Globo, Tiktok, YouTube, Instagram and Fb, with the intention of reaching greater than 120 million folks. The corporate can even put money into offline media, in TVs positioned in business elevators and banners in buying facilities in São Paulo. One other novelty is the inclusion of influencers within the marketing campaign, with sturdy names comparable to actor Cleo Pires and comic Lucas Cunha.

Ragazzo’s repositioning within the informal eating section is a part of the model’s enlargement technique for the approaching years, which depends on two enterprise fashions. Along with the eating places, with full salon service and a give attention to buyer experiences, the chain additionally has the Specific mannequin, designed to supply merchandise on the go and serve giant metropolis facilities and areas with excessive circulation of individuals., has the model’s well-known coxinha as its flagship.

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The Ragazzo Specific mannequin is the primary vector for increasing the model’s capillarity, and is the mannequin chosen to extend the variety of franchisees and items all through Brazil – the chain is anticipated to succeed in greater than 1,000 Specific items by 2025.

At the moment, Ragazzo is current in 4 states of the nation, together with São Paulo, Rio de Janeiro, Paraná and Amazonas, a complete of 45 restaurant items and 200 shops with the Ragazzo Specific mannequin.

The recipes for the brand new dishes have been developed in collaboration with chef David Maurício – one of the vital Italian cooks in Brazil, who led the kitchen at Due Cuochi for 10 years – in collaboration with Dr. Alberto Saraiva, founding father of Rede Ragazzo and answerable for technique and improvement of recent merchandise.

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The brand new menu accommodates premium elements that enhance the style and high quality of the merchandise. The brand new menu has 26 new objects within the classes starters, salads, pasta, gratin and pizza, with an emphasis on

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The menu has two extraordinarily crispy and scrumptious new foremost programs. The Corn & Bacon Croqueta that explodes within the mouth and Croc Rooster Stripes, scrumptious hen strips that include 7 totally different sauces in order that the shopper can have totally different style experiences in the identical dish.

100% reformulated salads

A reinterpretation of the traditional Caprese, which has breaded mozzarella and Croc Cesar with scrumptious breaded hen strips. As well as, the patron has the chance to make his personal salad, combining it with as much as 24 elements – complete freedom.

New class gratin

This information guarantees to be the large star on the menu. Gratin lasagna, cannelloni and rondelle with numerous cheese and every completed in a particular approach. The spotlight of the cod salmon completed with olive salsa and crispy onions, for the Ricotta and spinach deli scented with Sicilian lemon and crispy almond flakes and the broccoli and bacon cannelloni served with crispy bacon chips.

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New traditional Italian-style pizzas

Made with dough fermented in a pure course of for 48 hours and tomato sauce imported from Italy. The highlights are the Stracciatella & Ham Royal flavors (Italian pizza with pesto sauce, buffalo mozzarella, king ham, stracciatella, pistachios and Sicilian lemon zest) and Parma (mozzarella, arugula, grated Parma ham, parmesan shavings and topped with black garlic jelly). Along with traditional flavors comparable to Pepperoni and 4 Cheese.

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